Ontario’s NDP

“You don’t have to choose between bad ethics and bad math.”

Andrea Horwath

Ontario, 2011.

Heading into the fall of 2011 the NDP were coming off a meteoric high, from the historic results of the federal election that saw the NDP move from the fourth place party in Parliament to becoming the Official Opposition for the first time in Canadian history. And the historic low of the loss of a beloved leader, Jack Layton. There were so many challenges laid out ahead of Ontario’s NDP going into the 2011 Provincial Election. Facing a seasoned campaigner in Dalton McGuinty and a rejuvenated Conservative party with a new leader Tim Hudak. And, the first campaign test for ONDP leader Andrea Horwath, a former Hamilton city councillor, elected in a by election that returned the ONDP back to official party status in the Provincial Legislature. Elected leader of the party, replacing long time leader Howard Hampton.

I was hired by the federal party in 2010 to develop a professional video solution inside the communications department of the federal party. The work I had done during the campaign and the 2011 National Policy convention had won me a little bit of credibility. So the Provincial team had asked if I wanted to work for them on this important and potentially landscape changing campaign. The results weren’t landscape alternating, but the ONDP had their best showing in 20 years, winning 20 seats and the balance of power in a minority legislature.

2011 Ontario Election

“Inspired choice” October, 2011

“Choice” September, 2011

“Positive choice” September, 2011

“Change that puts patients first” September, 2011

« Un choix positif » 2012 Septembre

2013 Niagara Bi-election
2014 Provincial Election.

I was able to contribute to the 2014 election on a project by project basis. Developing some regional and province-wide ads. The Ontario Liberals have a pretty impressive election team. They were in the process of painting their new leader and platform as a viable progressive alternative to the regressive threat of a Tim Hudak lead Conservative Government in Ontario.

The Liberal campaign had started in January, when budget items had been leaked to the press, an early narrative development on their supposed “progressive agenda.” Doing what Liberals historically have done to New Democrats when facing a strong Orange-tide, try to eat into the NDP support by making ‘progressive’ overtures. Some campaigns it works. others not-so-much. This one, it was working like a charm in Toronto.

Election 2014 & Bi Election ads

Election 2014 & Bi Election ads

“Liberals Facing Accusations of Corruption” June, 2014

“The Liberal Record: 10 years of mismanagement” May, 2014

“Don’t get stuck on the sidelines” February, 2013

“Change that puts patients first” September, 2011

“Andrea Horwath’s NDP vs. Tim Hudak’s Conservatives” June 2014