Category Archives: Design

2017: Customizable Promotional Collateral

Superwalk runs nationally, so there is a need to create collateral pieces that local organizers could use. So, with a little “form magic” I made English and Bilingual poster pieces with customizable fields in the text spaces. This way each location could have their own promotional items, on brand, easy to print at a low […]

Superwalk: 2017 Print & Digital Works

Starting from the top in 2017, meant I was going to be able to augment the Superwalk theme and the collateral produced. I could update the visual standards and re-focus the static, time-based and experiential set-pieces of Superwalk. SuperWalk in 2017, is continuing with the “Everyday heroes, extraordinary hope” theme of last year’s campaign. New […]

Superwalk: 2016 to 2017, Aesthetic evolution

The Superwalk work (for the most part) features the person voted last years’ National Hero, Blake Bell. The image treatments and the Superwalk branded video pieces were colour retimed a little bolder than previous applications. For the photos in the social media posts, posters and postcards Blake’s’ image was retimed higher contrast, blended with some […]

Superwalk: 2016 Print & Digital Works

Parkinson Superwalk was already in full throttle when I was first brought on staff at Parkinson Canada, in July of 2016. A partnering agency was handling the digital buys on Facebook, Twitter and through Google. Most of the collateral and products were already made. So, it was my job to come in and work from […]