Superwalk: “Thank You”

Superwalk: "Thank you" A couple months after SuperWalk wraps up and all the donations and pledges have been counted, a bouquet of french and english stewardship products are created. The collateral goes out to donors and participants via mail& email. Then posted and shared on SuperWalk social media channels. In…

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Parkinson Canada, 2017: Year End Giving Campaign

Parkinson Canada, 2017: Year End Giving Campaign National Philanthropy Day - Phase I Year End Giving Campaign Launch Creative Similar to the 2016 Year End Giving Campaign, the content creative was built out through specific phases to roll out on specific drop dates. We were also able to apply our…

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Guy Caron: “I like that Guy!” / « J’aime ce Guy ! »

Guy Caron NDP Leadership Campaign This is the banger. A bombastic and unapologetic banger. A video built to punch hard, be an indictment of our foes and to light up the room. Lead excitement into the showcase denouement, to prepare the room and the nation for Guy.</p> This video also…

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Guy Caron: “Our Guy” / « Notre Guy »

Guy Caron NDP Leadership Campaign Two out of three ain't bad. A pun, all three videos are great. In <strong>“Our Guy”</strong>, Guy narrates us through his origins from University activist and community leader to the 2-term MP that is helping define the voice of the New Democratic Party from coast…

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Guy Caron: “Who is that Guy?” / « Qui est ce Guy? »

Guy Caron NDP Leadership Campaign The leadership showcase opener. A nice handshake. “Who is this Guy?” is a snapshot of Guy Caron as person and the values that drive his actions. The email and page copy for this one was unique. It was a little outside the campaign’s tone. But, matched…

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Blake Bell

“People don’t realize the impact you have, or at least I didn’t realize the impact you can have on people by being yourself.” - Blake Bell Introduction. A real humid August afternoon, the cicadas are bellowing from the trees surrounding the Bell residence in Toronto’s East end. Filling the frame…

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#PrideTO: 2017

Pride 2017 The Lil'bean's a grizzled ole vet now. Second time out. Second time out, Vaughan is a grizzled ole vet, wary of the world and all those in it. This time we were joined by the Lady Winterborn, the Breaker of Brains, the Truest North. Both Lady Winterborn and…

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Superwalk: Design

Superwalk: Design Introduction. Creative and art direction and design. From Superwalk.ca: “Parkinson SuperWalk is the largest nationwide fundraising event for Parkinson Canada. Approximately 10,000 people from coast-to-coast organize and take part in Parkinson SuperWalk. Parkinson SuperWalk will take place on September 9th and 10th, 2017 in communities throughout Canada. With participation from…

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Charlie Angus: NDP Leadership Campaign Branding & Marketing

Charlie Angus NDP Leadership Campaign Brand & Marketing. I did the work on the main brand, basic messaging, tagline, wordmarks, digital launch assets and the T-Shirts, buttons, handbills, pop-ups, donation and pledge forms for Charlie Angus's NDP leadership campaign. And, I wrote an ad that I wanted to make for…

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