Guy Caron: “I like that Guy!” / « J’aime ce Guy ! »

Guy Caron NDP Leadership Campaign This is the banger. A bombastic and unapologetic banger. A video built to punch hard, be an indictment of our foes and to light up the room. Lead excitement into the showcase denouement, to prepare the room and the nation for Guy.</p> This video also…

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Guy Caron: “Our Guy” / « Notre Guy »

Guy Caron NDP Leadership Campaign Two out of three ain't bad. A pun, all three videos are great. In <strong>“Our Guy”</strong>, Guy narrates us through his origins from University activist and community leader to the 2-term MP that is helping define the voice of the New Democratic Party from coast…

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Guy Caron: “Who is that Guy?” / « Qui est ce Guy? »

Guy Caron NDP Leadership Campaign The leadership showcase opener. A nice handshake. “Who is this Guy?” is a snapshot of Guy Caron as person and the values that drive his actions. The email and page copy for this one was unique. It was a little outside the campaign’s tone. But, matched…

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#PrideTO: 2017

Pride 2017 The Lil'bean's a grizzled ole vet now. Second time out. Second time out, Vaughan is a grizzled ole vet, wary of the world and all those in it. This time we were joined by the Lady Winterborn, the Breaker of Brains, the Truest North. Both Lady Winterborn and…

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Re: Appropriation (again)

Following up my last post Appropriation vs. Misrepresentation.   I wanted to dig in a little further about appropriation relating to colonialism and specifically about First Nations relationship Colonialist Appropriation of Indigenous Cultures.   Indigenous Canadians have been subject to misappropriation and misrepresentation for generations. It's a symptom of colonialisms…

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Re: Appropriation vs. Misrepresentation

First, go read this: "To the new culture cops, everything is appropriation." "Appropriation" is not the problem. "Misrepresentation" is. Appropriation was coined as a postmodern concept. Maybe our most immediately recognizable examples in that era that helped define the concept are Warhol's screen prints of a Campbells' Soup can and…

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Charlie Angus: NDP Leadership Campaign Branding & Marketing

Charlie Angus NDP Leadership Campaign Brand & Marketing. I did the work on the main brand, basic messaging, tagline, wordmarks, digital launch assets and the T-Shirts, buttons, handbills, pop-ups, donation and pledge forms for Charlie Angus's NDP leadership campaign. And, I wrote an ad that I wanted to make for…

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