The “Our Story” piece being the most obviously derivative of piece lifted from the Obama team’s work. However, differentiating it from the Liberal’s misappropriation was that it was unapologetically borrowed. In conversation with (former) NDP Digital Director Michael Roy, we spoke about what the basic message was in “The Story of Us” piece. How the language and message was deliberately inclusive and activist-centric. It was intended to speak to supporters, sharing mission priorities with them and giving them authorship in accomplishing the goals.