Guy Caron
NDP Leadership Campaign

This is the banger.
A bombastic and unapologetic banger.

A video built to punch hard, be an indictment of our foes and to light up the room. Lead excitement into the showcase denouement, to prepare the room and the nation for Guy.

This video also features my favourite quote of Guy’s.

“Everything is a matter of choice.
Everything is a matter of political will.”

The showcase videos and the content I got to produce was developed around the basic idea of moving away from the safe and institutional presentation the party has passively adopted. At some point they lost a will to be bold and throw punches.

The showcase videos and the content I got to produce was developed around the basic idea of moving away from the safe and institutional presentation the party has passively adopted. At some point they lost a will to be bold and throw punches.

The leaders, the MP’s, the candidates across the country all share the same motivations, the same values and all want to the same success. It is the leader’s’ role is to show New Democrats how to bravely be who they are and win. That quote from Guy’s campaign launch is brave and I think was overlooked by many.

"I like that Guy" / « J'aime ce Guy ! »

Production, direction, writing, videography, editing and animation.

The email, posts and ads.

Concept, writing, photography, digital artwork, landing page & email design, development. Marketing strategy and media buy.