NDP Leadership Campaign
The leadership showcase opener.
A nice handshake.
“Who is this Guy?” is a snapshot of Guy Caron as person and the values that drive his actions.
The email and page copy for this one was unique. It was a little outside the campaign’s tone. But, matched the tone of the video. The team did a solid pass on the edits and reigned it in to match the campaign tone, while preserving the intention of the tonal shift.
Guy’s NDP leadership debate performances had a couple of key moments that triggered my re-thinking. Specifically, one in which acknowledged that he wasn’t the most well known candidate, and early on kept hearing “Who is that Guy?” So, I followed that thought. And it became the first piece, which I felt served as a much better handshake than the history piece that I had proposed open the showcase.
Production, direction, writing, videography, editing and animation.