New song and new video by Nine Inch Nails. At first viewing the video looks like it has a slew little visual easter-eggs. The first that comes to mind is a lyric in the song “Smaller and Smaller” from 2005’s With Teeth album.
You know I still got my one good arm
That, that I can beat myself with up with.
That said, almost a complete 180º turn from the recent Not the Actual Events EP. Very pop, with a very 80’s / “Copy of a” kind of feel.