Leadership2012 was attended by nearly 5500 people in Toronto’s Metro Convention Centre, where for the first time in the Party’s history an new leader of the Official Opposition was being elected.
This ad was made after convention registrations surpassed the attendance thresholds for the original planned venue and the Convention was moved to the MTCC.
The treatment was one that I had been working in other animation pieces, but didn’t get to employ with this type of energy level. I created a few different shots as the backdrops for the text overlays to keep the pace and the excitement of the piece high. Rather than it just being a simple side deck of text on screen pieces, like the 2011 Election video “You have a choice.” Plus with cleaner type in a more frenetic, pointed and optimistic style.