Charlie Angus
NDP Leadership Campaign

Brand & Marketing.

I did the work on the main brand, basic messaging, tagline, wordmarks, digital launch assets and the T-Shirts, buttons, handbills, pop-ups, donation and pledge forms for Charlie Angus’s NDP leadership campaign.

And, I wrote an ad that I wanted to make for the campaign.

The work

1920×1080 HD Creative & art direction, conceptualization, print, digital swag and signage designs.

"Building our future"
3rd draft Campaign ad script
Written by: Me.
Edited by: James Valcke & Jesse Brady.

Cut to: Open on stock footage of post-Trump America-March on Washington, Air Ports, protests, people looking worried. The images should be identifiable without showing Trump.

V/O Charlie Angus:

The world is a less certain these days…

Cut to: Images of here in Canada, factories shut down, people struggling to get by, Indigenous communities in crisis, non-Albertan pollution.

V/O Charlie Angus:

…and here at home we have our own problems.
Yet our leaders seem unwilling or uncaring to really deal with them.

Studio shot set-up: 2 DSLR camera’s stacked, direct address interview style. 1 Medium “Talking Head” shot and another close up, cropped at the shoulders, in direct address.

V/O Charlie Angus:

Yet, as a New Democrat I know that things do not have to be this way.

Cut to: Images of people fighting for justice: Suffergettes, Labour, War Measures Act

V/O Charlie Angus:

Through out our history, Canadians have come together to make Canada more fair country for our families and our neighbours.

And we stood together against intolerance and injustice.

Cut to: Images of more resent movements: LGBT, Environmental, FN, Student protests in Montreal.

V/O Charlie Angus:

It was hard work. But it has been worth it.
And there is still more to do.

Cut to: Powerful, images and video of current day Canadian communities and people, outlining the promise of a better future.

V/O Charlie Angus:

Today our party today must rise to the hopes and expectations of those that came before us and those who believe that better is possible.

We must renew our faith in our movement, in our communities and in our neighbours.

We must continue the fight for a fairer, more inclusive society.

A society where no one is left behind.

Cut to: Powerful, montage of film, images and video current and past NDP leaders and luminaries.

V/O Charlie Angus:

This won’t be easy. But New Democrats don’t shy away from working of a better tomorrow for everyone.

Cut to: Charlie in the studio

It’s why I want to be Leader of the NDP.

Will you join me?

Cut to: Text over related images highlighting the past and future coming together.

Cut to: Charlie Leadership Wordmark with URL.